Why does chess have a geeky reputation?

Most do not see chess as a game for geeks only. There are excellent chess players who build muscles of their body to better improve the muscles of the brain. From grandmasters to simple players, chess is simply the most amusing, inexpensive source of true fun for them. The misconception might be coming from the nature of the game itself. Chess is a game of logic and strategy. It requires concentration for several minutes to hours just to finish a game. The people who hold the view that this game is for geeks does not really know chess at all except, maybe, the basics. Their inability to grasp the strategies and tactics involved push them to associate the game with geeks. That is the most lame of excuse they can come up with to excuse themselves from playing it.